Faking it on the phone: How to tell if a voice call is AI or not
Can you believe your ears? Increasingly, the answer is no. Here’s what’s at stake for your business, and how to beat the deepfakers. Phil Muncaster 23 Feb 2026 • , 4 min. read There was a time when we could believe everything we saw and heard. Unfortunately, those days are probably long gone. Generative AI (GenAI) has democratized the creation of deepfake audio and video, to the point where generating a fabricated clip is as…
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